Religious Branding

Religious Branding

Are you a good ol’ fashioned, All-American Pepsi kind of girl? Are you a fitness nut, chugging down Aquafina by the gallon, sipping your Ocean Spray grapefruit juice at breakfast, maybe indulging in a Lipton Diet Green Tea for lunch? Do you like the caffeine rush of Mountain Dew or AMP Energy to wake you up in the morning? Or maybe you’re a bit of a hippie, chilling out with a SoBe or a Tazo? And how much does it matter to you that all these drinks are made by the same company?

That’s also the problem with branding. It’s shallow. It’s ephemeral. It’s easy. It obscures not only the deep connections that we actually share with one another, but also the very real and more intricate diversity that is a part of any community no matter how apparently homogenous on the surface.

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Coming Out & Going Down

Coming Out & Going Down

What has changed in my spiritual life has little to do with the labels I give it. Today I am a Pagan Druid, but that may change in the future as the words evolve in meaning and the community that embraces them shifts and turns about itself in an on-going conversation of creative group-identity formation. What has changed for me, most importantly, is not the name for my spiritual practice, but its depth.

I’ve never really had to “come out” as Pagan to anyone, because my spiritual life is not really about fitting into boxes, or broom closets — it’s about deepening. I deepen into my self and my work, through prayer and meditation, through poetry and story, through my time in the woods and my attention to the landscape.

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Reinventing the Wheel

Reinventing the Wheel

More to the point for me is this question: why is the ancient “wheel” better than the modern one? For me, there are obvious flaws in the modern “wheel,” the approach that most contemporary religions take in answering the basic questions about life, the universe and everything. The most important and obvious flaw being their denigration of the earth and the natural world, or in many cases the mere fact that they haven’t much to say on the matter. They feel like “square wheels,” so to speak, that at best make for a bumpy, uncomfortable ride, and at worst get us stuck in ruts, our hard edges jammed firmly into the yielding earth and unable to move. And so I turn to ancient religions to learn how to soften those edges, refining the square into a smoother circle …

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