Are you a good ol' fashioned, All-American Pepsi kind of girl? Are you a fitness nut, chugging down Aquafina by the gallon, sipping your Ocean Spray grapefruit juice at breakfast, maybe indulging in a Lipton Diet Green Tea for lunch? Do you like the caffeine rush of Mountain Dew or AMP Energy to wake you up in the morning? Or maybe you're a bit of a hippie, chilling out with a SoBe or a Tazo? And how much does it matter to you that all these drinks are made by the same company? That's also the problem with branding. It's shallow. It's ephemeral. It's easy. It obscures not only the deep connections that we actually share with one another, but also the very real and more intricate diversity that is a part of any community no matter how apparently homogenous on the surface.