Google Analytics is fascinating. For instance, this past week and a half, my readership shot up to more than 10 times the average of the previous week (thanks to my inadvertently controversial post, "I am a Conscientious Objector in the Spiritual War"), before dropping back down to pre-bump numbers. The majority of these referrals came from Facebook. Yet when I look at the statistics for time spent actually viewing pages on the website, a shocking 60% of those viewers spent 1 - 10 seconds on the site. Another 20% spent 11 - 180 seconds viewing the site. Which means that about 80% of readers from this past week spent less than three minutes actually reading the contents of the site before navigating away again.
Alison Leigh Lilly 