There is magic in good storytelling. In a world that can seem so woefully devoid of magic, we have a tendency to romanticize the writer, who is in touch with that magic in a deep, visceral way. But humans have been telling stories for as long as we've been human. Those who are lucky enough to call themselves professional writers have a particular set of skills and an admirable work ethic, but they don't hold the monopoly on good storytelling. The astrophysicist and the bank manager and the firefighter and the dairy farmer have stories of their own to tell. Storytelling at its root is a communal activity, something that can be shared by everyone. NaNoWriMo inspires us because it reminds us that storytelling is not about self-torture or perfectionism or asceticism, let alone popularity or profit. We can reclaim storytelling as basic human nature. We can recapture the creativity and imagination that is our birthright. We can push back against a society that would drain the world of its magic.